DTEK Grids presented new creative platform “Delivering Light”

The new platform is based on a simple, but important idea: DSO deliver light to people on a daily basis — to homes, hospitals, schools, and enterprises. And together with light, Ukrainians are getting much more: comfort, security, ability to work, study, stay in touch with family and live a normal life even in the most difficult periods.

The key slogan of the “Delivering Light” platform highlights that the primary role of energy companies is to, primarily, create a quality service for delivering electricity to their customers. At the same time, energy workers and DTEK Grids DSO specialists are not promising anything impossible but are always doing their best to provide electricity.

“Today, it is important for the customers not only to receive a service, but also to understand who is behind it and what value does the company create daily. The new creative platform helps us talk to the people in a simple, fair and clear manner about what we do and what is our role in the energy industry,” — noted DTEK Grids.

The central graphic component of the new identity is a “Line of Light” — a stylized wire connecting power lines with towns and their residents and going beyond the picture as a symbol of energy continuity and companies’ constant progress. This metaphor was also used during creation of videos about DTEK Grids DSO.

The new creative platform will also become a foundation for renewal of DTEK Grids DSO websites and visual design of new services.